To master video marketing, it's not just about promoting on social media platforms like Facebook and Instagram. There are many other marketing techniques to consider. Let's take a look!
1. Increase interaction and connection between audience and brand
Incorporating interactive elements into your videos, such as polling and comment sections, can increase audience engagement and leave a deeper impression of your brand.
2. Video length is key
People's attention span is limited, so the length of your video is crucial. If it's too long, it can not only affect the viewing experience but also cause your audience to lose interest and leave. Therefore, it's important to make short and impactful videos.
3. Choose the right promotional platform and advertise
Different video platforms have different audiences, so it's important to choose the right platform to promote your content. For example, TikTok is a popular short video platform with over 1 billion users. If your target audience is young people, promoting and advertising on TikTok is a good choice to increase exposure and attract potential customers.
4. Collaborate with Key Opinion Leaders (KOLs)
KOLs are influential people whose recommendations can impact a large number of fans. Collaborating with KOLs can make your brand more recognizable and improve marketing effectiveness.
5. Add subtitles to your video
Adding subtitles can make it easier for the audience to understand the content of your video, especially when they are viewing in a noisy environment or in public places. Additionally, adding subtitles can increase the visibility of your video on search engines.